Pipeline & Deals
The pipeline tracks revenue opportunities with deal health scoring, stage velocity tracking, playbook process enforcement, and team performance comparison.
Pipeline Views
- Kanban Board — drag deals between stages, see health dots and velocity on each card
- List View — sortable table with all deal fields
- Deal Inspection — pipeline review table for 1:1s (Pipeline → Inspect link)
Pipeline Summary Bar
The persistent strip above the kanban shows key metrics: Total MRR, Weighted MRR (probability-adjusted), Deal Count, Average Velocity (days), Win Rate, and Average Deal Health. All in Geist Mono tabular numerals.
Deal Health Score
Every open deal has a health score (0-100) computed from 6 leading indicators: activity recency, multi-threading, playbook compliance, stage velocity, close date stability, and decision maker engagement. Deals with health below 40 are "at risk" and show a red border on the kanban card. At-risk deals surface in the Daily Briefing.
Stage Gates
Pipeline stages can require playbook completion before a deal can advance. If "Requires Playbook Completion" is enabled on a stage, the system blocks advancement until all required playbook steps are done. This enforces sales process compliance — reps can't skip steps.
Kanban Cards
Each deal card on the kanban shows:
- Health dot (green/yellow/red)
- Deal name and account name
- MRR in Geist Mono with probability percentage
- Days in current stage (amber if exceeding average)
- Thread count warning if single-threaded
- Expected close date with days remaining
- High-value deals (above $5K MRR) get an indigo left border accent
- At-risk deals get a red left border accent
Deal Types
- New Logo — brand new client
- Expansion — additional services for existing client
- Upsell — upgrade existing service
- Cross-sell — new service category for existing client
- Renewal — contract renewal
Related Features
- Deal Inspection — pipeline review for manager/rep 1:1s
- Playbooks — guided processes that integrate with pipeline stages
- Relationship Intelligence — multi-threading and scoring that feeds deal health
- Cost to Acquire Client — CAC tracking from pipeline time + expenses